Health In Balance Physical Therapy

The "Name Brand" Campaign: This campaign was created to raise awareness of the choices that patients have when physical therapy is part of their recovery.

HERO-EBR Racing Team Series

HERO is a racing team that features the EBR 1190RS motorcycle. As part of their mutual marketing efforts, video was captured from the 12 AMA races during each racing season. With all the video assets in their possession, EBR wanted to tell a story that not only promoted their racing team, but also generated interest for their 1190RS and forthcoming 1190RX bikes, to riders of all kind.


Trade show touchscreen presentation.

EBR Dealer Portal

The EBR Dealer Portal was designed and built for delivering personalized video content to their dealer network.

Horicon Bank: TV Commercial

The objective of this television ad was to introduce the Appleton and Green Bay Wisconsin area to the new Market President of the Horicon Bank in their community. Horicon Bank has a strong relationship with the senior market in this area, so television naturally became part of the overall campaign media mix.

Silvermill Management

The Silver Mill 4 Milwaukee presentation was a response to an RFP (Request For Proposal) from the Silvermill Management Company to the state of Wisconsin. In presenting the print based proposal, at the footer of each page was a campaign web address. The web address presented this video and other organizational content to the viewer. While DVDs and other tangible media were not allowed in the proposal, the rules did not state that companion information could not be offered to the curiosity of the viewer.

Cedar Community Dot Org

Content can drive design and great design can also drive content. We struck the proper balance of both for Cedar Community.


Creating interactive content experiences is one of our specialties here at Lake Effect. Like this HD touch screen project for Wixon.

EBR "Concept To Completion"

When EBR was ready to launch their 1190RX bike to the world, they wanted to tell the story of the process from concept to completion.
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EBR "Meet Me At The Junction"

What do you get when you take professional performance-bike riders and turn them loose on an amazing performance bike?
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Cedar Community - Brand Management

Your brand is the “Heartbeat Communicator” of your organization. We helped Cedar Community bring their brand back to life with effective brand management.

Kohler Credit Union

Kohler Credit Union had seen much growth inside of one business cycle and their brand was no longer representing the culture and direction of the organization.