Jake Stroh

Jake Ströh (Born as Jason Stroeh) — Principal + Visionary

Jake Ströh is the professional brand name of Jason Stroeh. Every brand is built, developed and created from a historical thread. The Jake Ströh brand that precedes the person is exactly that.

Jake’s background in audio engineering and video production began in Chicago where he produced radio and television spots for large national brands. Working with many of the large Chicago marketing/ad agencies reinforced his understanding that effective branding and intentional marketing could elevate and differentiate an organization. Inspired, he returned to Milwaukee and founded Lake Effect, LLC in 2003. His passion for merging audio, video and motion graphics together with directed branding served as a springboard toward developing interactive content and social media content for his clients on the web.

A few years after founding Lake Effect, Jake began teaching web development tools to other professionals, students at the Milwaukee Institute of Art and Design and, later, his alma mater, the University of Wisconsin - Milwaukee. The experience has proven effective in not only training young talent but in conducting research and introducing emerging technologies and their unique benefits to Lake Effect clients.

Jake is also a published author at lynda.com, where he has written two titles that focus on motion graphics in an HTML5, mobile media world.

Since the company’s inception, Jake has continued to leverage his experience and direct the vision of Lake Effect, “to bring the latest and best technical solutions to clients while providing not just interactive tools but long-term strategic marketing solutions.”

Tracey Stroh

Tracey Stroeh — Principal + Director of Creative

A consummate marketing and communications professional, Tracey has leveraged exceptional strategic and creative thinking, writing and interpersonal skills throughout her career to benefit a variety of organizations, from real estate and higher education to healthcare, senior care, not-for-profit and municipal.

Tracey's volunteer associations also demonstrate a consistent record of providing leadership as well as counsel on marketing strategy, including past president for Ad2 Milwaukee, the Wisconsin Healthcare Public Relations and Marketing Society and board membership at the Volunteer Center of Washington County, Milwaukee Advertising Club, Marquette University Alumni Association and the Village of Richfield Planning Commission, among others.

Tracey hold’s a bachelor’s degree in Journalism and English from Marquette University with a Public Relations emphasis. She was born and raised in Michigan before crossing the Cheddar Curtain in 1982 to make Wisconsin her home. She has abandoned any loyalties to the Lions in lieu of the Packers but still enjoys watching the Red Wings, playing tennis, writing, watching the birds outside and growing things — especially her friendships and loving relationships with her amazing son, daughter and husband.

David Stroh

David Stroeh — COO

David brings his expertise of developing and maintaining systems to the Lake Effect team. With a background in Industrial Design and four decades of business development and management, his own signature style of merging the high and low tech aspects of business into a symbiotic orchestrated work-flow keeps projects running efficiently and on target.