Concept to Completion

Telling the story of how an idea becomes reality is magical, no matter what the end product or item is. In directing and producing this piece, we wanted to capture the sense of community and the care that goes into the creation of each EBR performance bike. The end tagline “Every Bolt Turned in East Troy, Wisconsin” was our idea that became a part of their overall marketing message. We were inspired by our clients team work and dedication to creating an American motorbike by hand.


Erik Buell Racing, LLC


Videography, Motion Graphics, Video Editing, Post-Production

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